The blog phenomenon has begun to make companies view the potential benefits of corporate blogs. All agree that blogs achieve an effect of the media through the creation of networks of high level in the blogosphere that news spreads very quickly. The blogosphere (online community of blogs and their writings) has announced a new communication tool that can influence public opinion in a company. However, companies are slow to react to the growing credibility of corporate blogs as communication channels.

A recent list of Fortune 500 company blogs shows that only 5% of U.S. companies have joined the blogging scene. The companies are treading unknown territory with caution and skepticism. Business executives, public relations people and legal experts are beginning to understand how to use the potential of blogs in business without submitting to their own businesses, especially the possible complications. In fact, some companies are hesitant to plunge into the "frightening" world of blogs for fear of meeting with business and legal risks inherent in blogs as libel, slander, lawsuits and the disclosure of confidential information and proprietary.

Despite the fear, some industry leaders like Microsoft, IBM, Sun Microsystems and General Motors, for example, have jumped headlong into corporate blogs. These companies recognize that a blog is an extremely effective yet low cost to promote corporate communications and marketing objectives and at the same time connecting with customers and prospects.

Basically, a blog (short for weblog) is published with easy to use software that allows a blogger (author of the blog) to create and update pages from the blog can express their ideas on a particular topic. Article written on a blog called "post" and may be linked to other blogs, web sites, news, pictures, photos and audio files. Links added in the text of the blog allows the blog to be indexed content and access to popular search engines like Technorati and then disseminated on the web. A blog

company makes it easy for readers, be they customers or prospects to find the latest and most accurate information about their products and services. Can help to achieve the client's knowledge of the company products or services. Through the corporate blog, a company can converse directly with customers and prospects. Two-way communication creates trust and builds customer relationships. A corporate blog is the perfect choice for interacting with customers and prospects. Corporate blogs serve as a channel for a company and its customers to meet together and learn more about each other. A blog of the company allows the company to closely track where and under what conditions their products or services online are being discussed. Through the corporate blog, a company can have an ear to the ground to hear what is said about the company and speaking when the situation requires. A most underestimated benefit a personal or corporate blog is that it gives a human face perception and face separate business entity. A corporate blog evokes images of people who are passionate about their products or services and are eager to engage customers and prospects.

is a risky world out there and the blogosphere is no exception. For companies that are contemplating the establishment in the world of corporate blogs, it is in their best interest to have a basic understanding of some two and don'ts of corporate blogs.

First on its agenda is to determine whether your company needs a corporate blog. A blog may be inappropriate for your company. Not all corporate cultures tolerate outdoor inherent in direct communication for a successful corporate blog. There are cases that blogs could not be reconciled with business practices and regulations. Obviously, there are risks to consider. Risks are mainly in the content and character or tone of the comments is true that only can be censored to a limited degree.

If a corporate blog can fit your company culture, the selection of the person or employee who writes his blog is, without doubt the most important decision. An ideal company is one blogger who is an expert in your field. You should also write with passion and sincerity. The purpose of your blog is to engage your customers and prospects in conversation and most effective way to start a conversation is to be sincere and honest in his blog to write about topics that are important to your company. There should be a good deed. More importantly, it must be one that is respected by his peers and reacts calmly to the outbreak. Blogger is an intense environment. Individuals who blog for your company should be able to maintain their cool in spite of critical comments. Most likely the person is not your ideal president. Corporate speak not thrive in the blogosphere.

in corporate blogging, goals and missions are of vital importance. For a blog to give value, must be created with specific goals in mind. Some of these objectives may be to increase the credibility of the enterprise, improve customer service and interaction, and give customers a glimpse behind the scenes "feel" of the corporate culture, a showcase of new products or services and more. The important thing is to be clear about their goals. You must be sure what you are trying to reach and adhere to them. As with any business of the company must also periodically evaluate how well these objectives are being met. If blogging is proving to be useless, and then make the changes. If it still does not work, then stop blogging.

Take time to know their customers or prospects. Find out what your audience care about, what they're interested in. You have to identify what their needs are and what you can do the service for them. To get their attention, develop a way to participate in a credible conversation. To be credible, the content we are worth – the thoughts, ideas, news and information. Content need not be lengthy, but it should be interesting. Corporate blogs do not have to change their selected topics or categories. This does not mean they can not be personal in your blog, and you should, but the audience you are trying to connect to does not want to read through your blog, if injected with a litany of personal noises.

Involve your audience in a lively and important conversations. Take into account what they say and respond to their comments. Respond in a professional manner and whether the business is positive or negative comment. Allow comments from your audience is definitely some complaints and criticisms. Do not take it personally. Reply with honesty and credibility of your company grow. Allow comment on the interview is a feature of blogs. Openness is important to the success of blogs. That said, use a comment moderation filter or monitor and control the comments and remove unwanted comments (pointless comment).

For a blog to fulfill its mission, it regularly updated. Post frequently and consistently, daily or weekly at least. Do be generous with your links. Links is one of the reasons why blogs have become a popular means of online communication. The best corporate blogs, most of the time, have a bunch of links in each blog. Do

develop a set of corporate blogs. Set limits on what information can be made public. Make clear what is allowed and what is not. Legal questions crop in the blogs. It is better to have some safety nets. In policy development of the blogs, it is advisable to make an inquiry and publish the proposed policies for any information.

As for what not to do, close the blogs of employees. In most cases, an employee and is writing a blog. It could be full of complaints about the recent spate of oil can be increased or snapshots of a relaxing holiday in the Maldives. Perhaps this employee is singing praises of the company's new product. Why not this employee blogger participate in a dialogue about what your business blog is intended to serve. Do not wait for a crisis to go before creating a corporate blog. It takes time to see the possible results of the blogs. Do not keep your business bloggers anonymous or hidden behind some people who believe. The public knows that and will have negative implications.

Finally, a blog is not a miracle cure. It will not turn without the aid of their enterprise in difficulty throughout. Corporate blogs should be incorporated with other marketing tools and communication to achieve desired results.



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SEO is a blog of the most effective way to build automated traffic to your blog. You can learn some basic strategies of SEO, but have heard that is a different blog that lets you get your blog on the front page very quickly and easily.

Most blogger are quick to build backlinks, but classification is difficult to discover and fight because they have forgotten to do a little "on Blog Optimization" that would help them get to the front page several times faster. These are on Blog Optimization:

1. Use of domain names containing keywords

domain name gives you a big advantage to reach the first page in search engines. I have seen websites that have very few links to sites higher who have hundreds of backlinks. The difference is that these sites contain the domain name keywords. This makes the search engine believes that the domain name is dedicated to showing only the contents of the keyword.

2. Your blog's title containing keywords?

Type keywords in the title of your blog. When the title of the blog is your keywords, labels H1 and title tags in your blog will become your keywords. Each page of your blog link to the main page of your blog with the words too. All this gives you additional benefits of SEO in your blog.

3. Her Tagline containing keywords? Each
Wordpress blog
general setting, you will find something below title of your blog called "Motto" in the description or other blogs platform. Tagline is another place for your keywords. Be sure to do so.

4. Do you miss out Ping?

Ping is an important function of each will wordpress blog. Each time you publish a new article, ping your blog to inform few websites you've created the new information in his blog. Ping also helps to inform the search engines most current information on your blog. Search engines like websites and blogs that are updated frequently, as they offer their users access to current information and quality. Search engine, usually of high rank if you ping your blog often. Remember to import more ping services in their establishment.

5. Are you using duplicate content?

Care duplicate content on your blog. Try not to use their own or other content on their blog. Reuse of content does not help in the ranking because search engines do not index many pages that contain the same content, because it might annoy its users and could be a way to prevent spammers to increase their page duplicating the same content.

6. Applying the technique of keyword density

You mention your keywords in your blog? Repeat your keywords often. Try to keep your keyword density above 2% and below 7%. This means you have to have keyword that comes to 3 to 6 times every 100 words he wrote. The most often used keywords in your post, most search engines and reflection of your blog is relevant to the keywords. Many people already know this method, it makes some things Internet marketing keywords on your page. Punish Google page that overuse of this method. Try to keep below 7%.

7. Keywords relevant

Since many people find the method of keyword density, search engines have created a different algorithm websites can judge the contents by the number of keywords relevant. If using Google or Wordtracker keyword tool, these tools can give you many other words that are related to the keywords you expect. Use some of them in their articles, too. For example, you will see "grain" and "blackhead" as keywords when you search for acne.

8. Blogging
speed
articleon If a new post of your blog 3 times a day or more in his blog, I think Google has a news blog about an issue and always give a new content. As a result, you rank easier. If you have a new blog, start posting once every 3 days and increase his post once a day after 1 month. If your blog has been there for some time, up to you.

9. Volume Page

Another tip many Black Hat SEO is fool the user to see the increase in vloume websites. However, we try to do it in a white hat approach by publishing new articles. The more pages on your blog, and more content-rich information search engines that your blog is. As a result, his blog will be ranked higher.

10. Your page is long enough? Post

posts contain more than 250 words to get your site indexed faster and stay longer on Google. As I mentioned, since many spammers are using the technique of the blog page increasing amount of manipulating search results. You may simply use a word to publish a page. Search engines are the way to calculate the words to ensure that does not happen.

11. What Åre sites linking to you?

You know that your blog will rank lower if a link to spam site or bad place? It's the same in reverse. If you link to a site of high authority, the blog will have a higher rank as well. I have not done any experiment to prove it, but I am still a firm believer in the concept.

12. Interconnection

Is your blog that links to each other? Interconnection is a council applies to many online merchants Blog SEO to increase traffic for keywords that do not suck. Although backlinks from the same place is not as good as backlinks from other websites are particularly useful in the ranking you are also able to be done automatically with the blogs. Use "similar position" plugin and create links to its popular posts in the sidebar.

13. Change title tags on each of your posts

Another tip to get more traffic search engine keyword-targeted, it is essential to have the title of each of the tags on your start with the blog title first. You can use a free plugin called "All in One SEO Pack Plugin" that will do this automatically.

14. Create SEO Friendly URLs

each URL of your blog does not contain the keywords that people search on search engines in that by default. It could be something like http://your-blog.com/?p=123. To make each of your blog more SEO friendly, it is important to change your blog URL to your keywords. You can go to the blog's settings and customize the player to "/ category%%%% postname. This structure becomes Permalink to change the URL of your post in the URL have keywords in your title.

15. Does your blog have a map?

Having a sitemap to your blog will certainly help you rank faster robot robots because Google can only trace amounts of links. If your blog has a good navigation map that allows the robots crawling your blog with ease, plus the indexing of pages and still get a lot of traffic from the search engine. But creating your own map of the site requires

Alex Liu is a full-time blogger who specialize in SEO to increase blog traffic blog. Share tips and strategies to get traffic to your blog at blog-http: / / blogtrafficgeek.com



Tipis and Tricks to Making Money Online

All the hype about the sale of Weblogs Inc. America Online (AOL) has led to the now famous question – How much is your blog worth? In acquiring Weblogs Inc., AOL has provided concrete figures of the future valuation of blogs. What is the difference between traditional media be willing to pay for a blog? Conversely, how much would you sell your blog?

AOL-Weblogs Inc. offer – Benchmark for future valuation Blog

Weblogs Inc was founded by Jason Calacanis and Brian Alvey in 2003. It is a network of blogs that includes in its successful wing blogs like Engadget and Chevrolet. Jason Calacanis said that Weblogs Inc. earns over $ 1 million annually in revenue from Google Adsense alone.

AOL bought Weblogs Inc. for a confidential sum assessed at somewhere between $ 25 – $ 40 million. After that purchase, Tristan Louis came up with a blog rating system based on the deal. Blog has created a chart value using the value of each link to Weblogs Inc. entry as the base. It is common knowledge that readers of the blog links. Search engines also act as users and mainly determine the quality of the blog rankings based on linking data therefore direct and indirect value Links are a great indicator of the measured value. In the blogosphere, conversations that nourish connectivity represented by links and indexes like Technorati give an advantage to see the value of a blog. Tristan Louis

detailed public data (list of blogs indexed) at Weblogs Inc. network including the number of inbound links (Technorati blog numbers) blog by, divided by the purchase price to determine the value of a link to a blog entry. The price is rumored $ 25 million, the estimated value is $ 564 over the link. At $ 30 million, which is $ 677.57 per link and $ 903.42 in a purchase price of $ 40 million. Curiously, the largest segment of consumers chalk the percentage of attachment. Engadget represents over one third of the total network traffic. Tristan Louis

Applying for Weblogs Inc, the sale, Dave Winer has also sold to Verisign http://Weblogs.com for a rumored price of around $ 2 million. Blog entrepreneur Nick Denton, founder of gawk Media has signed an agreement with VNU Media to publish Gizmodo (gadget blog) across Europe in six languages. VNU Media is a leading global information and media company that owns ACNielsen, Billboard, The Hollywood Reporter, among others. With this agreement, the publication of blogs has affected big time.

However, the value of a blog is not calculated solely based on links with the AOL purchase of Weblogs Inc. Jason Calacanis, the man behind Weblogs, Inc., using dispute links alone as a proxy for the value of the network of blogs. He reiterated that the purchase price is also based on the ever-reliable income, revenue, management and other parameters. Tristan Louis

based its rating system on links to a blog, but also acknowledged the importance of technology, talented management team, financial performance and growth. There is no direct correlation between the links, traffic, earning capacity and benefits of a blog or a blog, but the network that needs proper management to maximize all these possibilities.

value of a blog – Some facts to consider

How much is your blog worth? There is still a standard gauge. But one way of measuring the value is to examine some factors to have a better perspective on how to measure the future value of a blog. Apart from

number of links as mentioned above, the level of traffic is a key factor in determining the value of the blog. Highly trafficked blogs have greater earnings potential compared to blogs with few readers. A blog of success depends largely on the users / readers. However, determining the value of traffic is a thorny issue. Some bloggers traffic value of $ 3 to $ 10 for an coup days. From these data, a blog with 2000 unique visitors (page views) would be worth between $ 6,000 to $ 20,000. The disadvantage of this method of assessment is that traffic is more valuable than others. A personal blog can have 1000 unique visitors, but more difficult to convert to income with a blog reader 1000 that blogs on the topic of digital cameras. Apart from various

traffic coming from bookmarks, direct links or RSS subscribers will risk the loss of low traffic. Social bookmarking sites are gradually moving their way to becoming major sources of traffic, with pairs of remission sometimes carry more weight than the search results. There are a number of well known bookmarking sites should link to. Top sites include Furl bookmarking, http://del.icio.us, Diggs, to name a few. Leaving an RSS (Really Simple Syndication) feed, feed readers may wish for information. Visitors can get automatic updates every time we provide new content. Having a good subscriber base and bookmarks to ensure a steady flow of fans and repeat readers – the important traffic.

in the blogosphere as in any other field, revenue or income is a major activity. a logical approach to valuation would be the blog of its value to current and projected earnings, assuming that your blog is to win something to get started. Again, there are different views on how to use current income to measure the value of a blog.

Some bloggers say you should wait six to eight months as income the value of your blog. A blog with a daily income of $ 150 would be worth between $ 27,000 – $ 36,000. Still, others determine the value of a blog as two years of current income. A blog earning $ 150 per day would be worth $ 108,000. Again, there is a huge disparity between these methods of assessing value. Having different streams in the form of multiple affiliate programs also increases the income of the blog. An affiliate program is an advertising model in which the owner of a blog through your blog markets a product, on behalf of another company. The blog's owner is reimbursed a percentage of all sales are sold through your affiliate link. Reimbursement rates can vary between 1% and upwards. Google Adsense is a good example. Visitors

blogs across the Internet access primarily through search engines. If your blog does not have a place in the top ten rankings on search engines, the chances of reaching the visitors to your blog is low. A blog about the presence of search engines is an important means of maintaining a successful blog. Search engine ranking of your pages indexed in search engines is crucial for generating traffic to your blog. Having your blog in the top search results or receiving a high PageRank from Google (a ranking system for blogs) will increase your blog's overall value.

high-quality content will always be a key factor in determining the value of a blog. As has been said time and again – Content is King. In addition, search engines can only "read" a blog. What attracts a search engine are the words, the content of a blog that explains, informs, educates and shares the readers. Good content of the blog increases the value. All these figures

above objective can be considered in assessing the value of a blog. Added to this, a talented management team behind a blog, the blog of the tools and technology in the use of extra help to estimate the future value of a blog.



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